Enterprise UX & Product Design Leader
Former UX Manager at Fidelity Investments
I help organizations transform complex enterprise workflows into intuitive digital experiences that improve efficiency, accelerate delivery, and create measurable business outcomes through product strategy, systems thinking, and user-centered design.
19+
Years
Designing Enterprise Products
20+
Products
Successfully Delivered
1200+
Departments
Digitally Enabled
Industries
BFSI • SaaS • Gov
Creator Economy
Core Competencies
Leadership Expertise
Enterprise UX Leadership
Leading UX across complex enterprise ecosystems, balancing business objectives, user needs, compliance requirements, and delivery constraints to drive measurable outcomes at scale.
Product Strategy
Connected customer insights, operational realities, and business objectives to shape product direction and investment decisions.
Stakeholder Influence
Partnered with executives, product leaders, engineering teams, and operations stakeholders to build alignment and accelerate delivery.
Design Governance
Established scalable design standards, review practices, and governance frameworks to improve consistency across products.
Systems Thinking
Designed end-to-end workflows, service ecosystems, and operating models that reduced complexity and improved organizational efficiency.
Hands-on Product Design
Hands-on involvement in discovery, architecture, prototyping, AI-assisted design workflows, and delivery excellence.
Experience
Professional Journey
Building enterprise platforms across financial services, government, SaaS, and digital transformation.
Fidelity India Research Ltd
2016 — 2024- Led UX strategy across investment and wealth management platforms.
- Established design governance, review frameworks, and UX standards.
- Modernized enterprise workflows across business-critical systems.
- Mentored designers while partnering with product, engineering, and business teams.
Kellton Tech Solutions
2014 — 2016- Designed enterprise SaaS platforms for global clients.
- Improved usability through workflow simplification.
- Reduced customer support dependency through UX improvements.
- Led discovery, interaction design, and usability validation.
National Informatics Centre
2010 — 2014- Designed citizen-facing platforms used across 1,200+ departments.
- Simplified complex government workflows.
- Established accessibility and UX governance standards.
- Improved usability and digital adoption across services.
Independent UX Consultant
2024 — Present- Redesigned customer and service experiences.
- Streamlined production and operational workflows.
- Established digital-first ordering and service operations.
- Introduced AI-assisted workflows for design and operational efficiency.
Impact Highlights
Selected Achievements
Government Recognition
Received multiple appreciation certificates and official recognition from senior government authorities for contributions to e-Governance, digital accessibility, and citizen-centric digital transformation initiatives.
20+ Global Launches
Successfully launched enterprise products across US, European, and APAC markets with localized UX strategies.
Enterprise Design System
Engineered a multi-brand design system adopted by 200+ engineers and 50+ designers across global product teams.
Strategic Advisor
Partnered with enterprise stakeholders and product leaders to shape long-term product strategy, UX vision, and digital transformation initiatives.
AI-Enabled Product Design
I integrate AI across research, synthesis, ideation, prototyping, and documentation to accelerate delivery while preserving strategic thinking, design quality, and stakeholder collaboration.
| Stage | AI Role | My Role |
|---|---|---|
| Research | Accelerate data collection | Frame the right questions |
| Synthesis | Organize patterns | Identify insights |
| Ideation | Generate alternatives | Select strategic direction |
| Prototyping | Speed up exploration | Refine interaction quality |
| Documentation | Draft artifacts | Ensure product accuracy |
Interested in building
enterprise products?
Let's discuss how strategic design, AI, and systems thinking can transform your digital products and enterprise experiences.